Why iPhone’s Camera Design Hasn’t Changed Since iPhone 12: A UX Perspective
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While I’m not speaking on behalf of Apple’s design team, here’s my take on this from a design consistency point of view. Let’s break it down into three major reasons, drawing comparisons with other products to clarify the design strategy.
1. The Power of Recognition
Design isn’t just about looks; it’s about identity. Take BMW as an example. We don’t recognise a BMW just by its logo. Even from 100 meters away, without seeing the badge, we know it’s a BMW because of its iconic kidney grilles. This design element is a visual signature that represents the brand.
Similarly, Apple's consistent camera layout has become a recognizable feature, almost like a signature. Whether you see it from a distance or at a glance, the distinct camera array immediately signals, "This is an iPhone."
2. If It Works, Why Change It?
Let’s think about a fast food brand like KFC, known for their famous Smokey Chicken. The recipe is perfected, and customers keep coming back for it. So why would KFC completely change that recipe every year if the flavor is universally loved? Sure, they can introduce new flavors and experiment, but they wouldn't alter the core recipe that people are already crazy about.
Similarly, iPhones are wildly popular, not just in terms of design but functionality and sales too. The current camera layout works well for millions of users worldwide. Constantly changing it may not make sense when the design is already effective. As long as the design serves its purpose and remains popular, drastic yearly changes could feel unnecessary or even risky for a brand like Apple, built on trust, reliability, and familiarity.
3. Practicality and Design Logic
Lastly, this camera design persists because of practical reasons that align with good design principles. Here are a few key considerations:
Colour of the Camera: The camera is black because black absorbs light in a way that allows the lens to capture true-to-life colours. Changing this color could affect image quality.
Shape of the Camera: The lens is round for a reason—lenses work best when they are circular. It’s a core optical requirement.
Camera Placement: The cameras are positioned on the left side of the phone for ergonomic reasons. Most users are right-handed, and placing the camera on the right could lead to accidental smudges or obstruction. When we shoot in landscape mode, our natural inclination is to rotate the phone downward, which makes the left-side camera placement optimal.
Apple’s design is rooted in minimalism and functionality. Every design decision has a rationale behind it. It’s not about changing for the sake of novelty; it’s about evolving in a way that serves the user experience without compromising brand identity or function.
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